<aside> 👋 Hi there.

A couple ways I can help you:

1. I help professional service firms grow by making their revenue-generating professionals “slightly famous”. Learn more at http://hiremadison.com or email me if you’d like to chat.
2. Over 10k people get my weekly(ish) newsletter where I share more ideas like this. You can join them here. </aside>

Background

This deck is a subset of the material I’ve delivered at Kellogg for the last 9 years in my Entrepreneurial Tools for Digital Marketing class. It’s a presentation I’ve given over a dozen times at Kellogg, Techstars, 1871 in Chicago, and other venues.

A couple notes:

• I’ve exported the slides as is - there might be some visual issues in places.
• The slides are heavily annotated, but the original intent of the deck was as a presentation. As such some slides might be missing relevant context. Also while quotations have been credited in the deck, there are places where the citation of models, etc. was verbal.
• The bulk of this material is consolidated learnings from various heads of marketing and growth. Thanks to Andrew Chen, Casey Winters, Brian Balfour, Sean Ellis, Jamie Quint, Brian Dean, Rahul Vohltra, Hiten Shah, Noah Kagan, and many others. There is no textbook for growth, so I effectively tried to make one for the course from the best writing I could find on the topic. They deserve the credit, I simply curated it and tried to make it pretty.

Reach out with questions - I hope this is in some way helpful to you.

<aside> 🔥 P.S. I’m standing up a community of like-minded founders and senior marketing professionals looking to get results for their companies and level up in their careers. It’s invite only - if you’d like to apply you can do so here: https://f9r4swyvvtp.typeform.com/to/tzuyrTY4

</aside>

Product Market Fit Presentation.pdf

Product Market Fit Presentation.pdf